LinkedIn’s algorithm weighs dwell time over likes. Commenting on others’ posts with real insight often boosts your visibility more than publishing your own content. When you do post, engagement in the first hour determines your reach. Aim for 2–3 thoughtful comments and one original post per week. Consistency over four weeks matters more than one viral post.

You don’t need to post daily to be visible. Consistent engagement matters more than short bursts of high-volume, sporadic activity. Spend ~10 minutes a day commenting on posts with your perspective and connecting with 1–2 people in your target space. Visibility comes from participating in conversations, not just liking a post, and having a complete, future-focused, and keyword-optimized profile.

For recruiters to find you, complete these sections: Headline, About, Experience, and Skills. In your 220-character headline, include your target job title, 3–4 priority keywords, and your unique value. Use the About and Experience sections to show outcome-driven wins. Add up to 100 skills to improve your discoverability in candidate profile searches. Aim for a thoughtful post 1x a week.

LinkedIn’s new AI-driven algorithm (360Brew) analyzes your profile, posts, comments, and interactions. Consistent and relevant activity that demonstrates expertise and engagement is favored and rewarded. Five to ten thoughtful comments and two to three strong posts per week are enough to maintain and grow your visibility. ​