How can I use LinkedIn to build my personal brand?

QUESTION: How can I use LinkedIn to build my personal brand?


Omon Ogieuhi, Linkr Research Team

To build a personal brand on LinkedIn: Start with a professional photo, a compelling headline, and a detailed summary. Share content relevant to your industry and engage by commenting on and liking posts to display thought leadership. Join industry-specific groups to expand your network. Seek endorsements and recommendations to validate your skills.

Andy Watkins, Advise Your Career

-Create a compelling headline
-Craft a concise summary highlighting skills
-Share valuable content
-Engage with your network through comments and connections
-Consistency and expertise showcase will attract opportunities and connections
-Participate in discussions
-Connect with professionals in your field
-Join professional groups and engage with members

Thomas Powner, Career Thinker, Inc.

Establish branding messages in your banner image, headline, and about page. Write articles and posts showcasing your SME (Subject Matter Expert). Follow people that align with your brand, be active, and comment on their content. Be consistent; don’t post for 2 weeks and nothing for 4 weeks; create a schedule you can stick to, then expand. Building your brand takes time, consistency is critical.

Jaime Chambron , Career Agility System

LinkedIn is an amazing platform to grow your brand. First you need a great profile that clearly articulates what you do, for who, and the value you provide. Second, engage with others on LinkedIn, from liking a post, sharing a post, or commenting on one. Third, leverage the platform to grow your network. Lastly, build yourself up as an authority and SME by publishing your own points of view.​

Grant Cooper, Strategic Resumes & Business Plans

LinkedIn is the #1 vehicle to build and grow your personal brand. Here are your “must do” steps: 1) Upload a professional, smiling headshot, 2) take advantage of the “valuable real estate” of the Headline to create a brand-elevating statement, 3) complete relevant sections with descriptive content, and 4) reach out to decision-makers at companies you want to work for and invite them to connect.

Work with the Best

Find a Resume Expert

If you’re looking for more information on how to write a great resume – or get an expert to help you with yours – you’ve come to the right place! This site was created by the National Resume Writers’ Association (NRWA), a US-based non-profit association with members from around the world who are dedicated to learning about and providing expertise in resume writing to all job seekers.

The National Résumé Writers’ Association

12110 N. Pecos Street, Suite 220
Westminster, CO 80234

Thanks for checking out! For more on our association and certification, see