cartoon figure running on hamster wheel

QUESTION: Now that we have 220 characters for LinkedIn headlines, how should we best use this space?

Carol Adams, Ideal Resumes, LLC

I always recommend quality over quantity. Focus on conveying your value add succinctly in a way that shows who you are and what you bring to the table.  Example: “HUMAN RESOURCES DIRECTOR – HR Transformation | Global Talent Management | Organizational Development | Employee Engagement | HRIS Implementation.” Just 144 characters, but every one speaks to the target audience, and it’s easy to digest.

Laura Smith-Proulx, An Expert Resume

I recommend a blend of keywords, desired job titles, and achievements in the Headline. “VP of IT. Digital Transformation, Cost Savings, Efficiency, & Automation Raising User Satisfaction 29% & Streamlining Production in Fortune 100 Manufacturing. AI, RPA, Global Service Desk, & Infrastructure Advances” gives employers a picture of your skills, target career level, and wins as a leader.

Brenda Bernstein, The Essay Expert LLC

I recommend using the 220 characters for a combination of your most important keywords for SEO and a tagline that sells your strengths. Keywords may include your job title(s), abbreviation(s) of your job title, industry, and sought-after skills. A tagline is an opportunity to convey your unique selling proposition — what you offer a company that others don’t. Make those characters count!

Amy McDaniel, Right Path Careers, LLC

Impactful keywords! A big mistake people make is listing their current/previous title and company. A recruiter wants to see skills. With the small amount of time they may have to scan a profile, leverage this space to emphasize your skills, filling up as much of the 220 character limit. Example: Innovative Organizational Strategy Development – Trusted Advisor – Focused on Progressive Success

Grant Cooper, Strategic Resumes & Business Plans

Gather several postings for the specific jobs you will be seeking. Make notes of the industry terminology that is being used across those ads and be sure to include those keywords in your headline. Without being splashy, consider adding in eye-catching special characters or symbols, where appropriate. It never hurts to highlight impressive accomplishments, such as “#1 Ranking in Regional Sales.” 

Ask a Question

Ask us your question and it may be selected as the topic of our next blog post, with answers compiled from the advice of NRWA members.

7 + 1 =

Work with the Best

Find a Resume Expert

If you’re looking for more information on how to write a great resume – or get an expert to help you with yours – you’ve come to the right place! This site was created by the National Resume Writers’ Association (NRWA), a US-based non-profit association with members from around the world who are dedicated to learning about and providing expertise in resume writing to all job seekers.

The National Résumé Writers’ Association

9 Newport Drive #200, Forest Hill, MD 21050

Thanks for checking out ResumeExperts.theNRWA.com!

For more on our association and certification, see www.thenrwa.org