Focus on the hiring manager’s presence on LinkedIn. If they post content, engage with it. If you notice something in their profile that shows a common interest or something you’ve also done, consider reaching out to them and sharing your connection. Then ask for an informational conversation to learn more about them. It is all about them in these initial interactions, not you.

Connect on LinkedIn; engage thoughtfully on their posts; then share a creative idea tied to their work—like a quick case study or visual. Keep it valuable, and professional. Follow up with a warm, short message. Stand out by adding insight, not noise. Ensure your profile is complete, with a compelling bio and about section, carefully selected cover and profile images, and relevant data.

Engage with their content before applying. Add a relevant insight or ask a smart question. Avoid flattery. Show curiosity, not desperation. This builds name recognition and positions you as thoughtful and invested in their work.