I always recommend adding your best skills, results, and short key phrases to your LinkedIn headline! For example, instead of simply saying “Sales Manager,” consider writing “Sales Manager: Recognized for Turning Around Struggling Territories to Drive 6-Figure Revenue.” Go beyond just stating your current role!

I recommend starting with your target job title and then articulating your “Personal Brand Promise” – i.e., what you do for whom and the value you provide. If there is more space, I usually have my clients add items that will help them stand out. This may include sharing big-name companies they worked for, results, and/or specific skills that recruiters look for.​

Your LinkedIn headline is prime real estate—make it work for you. Go beyond a title and craft a headline that tells your story in a snapshot. Mix expertise, impact, and personality with searchable keywords. Example: “Marketing Strategist | Growth Architect | Storytelling That Drives Revenue”—engaging, keyword-rich, and instantly memorable!