Customize your resume for each job to reflect an understanding of the position’s unique requirements and the contributions you can make. Showcase your familiarity and experience with the job functions in your summary of qualifications and experience. In your cover letter, let the employee know you are applying for other positions because your career goal is to work for their company.

For the best results, you should tailor your resume to each position you are applying for. While targeting a company and tailoring toward their overall goal and/or vision is great, different positions likely have different requirements and qualifications that you will want to include in your resume to pass potential ATS systems.

Take the initiative and network your way into a few informational interviews to help you with customization and personal referrals within the company. HR and hiring managers love to hire with current employee referrals and recommendations. Each resume should always be targeted. I recommend the 80/20 rule. Only 20% will need to be tweaked through a Value Proportion exercise.

First, make sure you are truly interested in/qualified for each position; applying to too many unrelated jobs could come across as desperate or uninformed. Examine each job posting carefully to spot the differences in requirements. Tailor each resume to capture those unique keywords in your accomplishment bullets. No two jobs are the same–demonstrate how your experience applies to each position.

There’s no reason why you can’t apply to multiple jobs with the same employer – but be sure to customize your résumé, wherever possible, for each position: critically evaluate the whole document (especially the summary, employment section, and skills listing), adding, subtracting, modifying and reordering content to emphasize what’s most relevant to that specific résumé’s intended job target.

Companies prefer to hire skilled people who know what they want to do. They don’t want desperate, unfocused people. If you apply for multiple jobs at a company, only apply to similar roles and customize the resume for each role. This strategy shows your continued interest; demonstrates your interest in the general area; and minimizes the amount of required resume customization.

Blitzing a company with applications can demonstrate your desire to work there, or it can backfire if you are just pressing “Easy Apply” to any job they have posted. For companies on your shortlist, target the jobs that best match your skills and experience and at the level that you seek. Take the time to edit your resume and cover letter to address the specifics of each position.