#1 Mistake=Candidates showing up with excitement but no STRATEGY to take next step in the process which should be the job proposal that SHOWS exactly why they should hire you!
#2=Relying on generic answers instead of guiding the conversation. Interviews are for gathering intel and expanding on the claims on your resume.
#3=Talking about everything you’ve done instead of what matters most to THEM.

People mistake an interview for an interrogation rather than a sales conversation with insightful questions about a potential future together. Candidates mistakenly forget to lean into the job’s goals and challenges, then connect their skills and experience to the job.

Research the company! Skip reciting your resume—share quick stories (challenge → action → result) in 2–3 sentences. Smile, make eye contact, and sound excited. Ask smart questions (use your research!) and send a thank you.​